Chinese electric vehicle (EV) giant BYD on Wednesday lowered the starting price on a new version of its lowest-priced EV model Seagull by 5.4 per cent from the model it replaced, adding fuel to a raging price war in the world's largest auto market.

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The reduction brought the basic price of the affordable Seagull lineup to 69,800 yuan ($9,697.41). BYD on Monday priced a new version of its best-selling car 11.8 per cent lower than the previous model. BYD has launched a slew of lower-priced new car versions since February.