Multiplex operator PVR today launched a customer loyalty program PVR Privilege to expand its base further.

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The loyalty program offers its members redemption opportunities and enhanced benefits, the company said in a statement.

"It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas," PVR Joint Managing Director Sanjeev Kumar Bijli said.

PVR presently operates 600 screens in 131 properties. The company has a viewership base of around 75 million.

 

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