PC Jewellers has roped in bollywood star Akshay Kumar and his wife Twinkle Khanna as its brand ambassador to support expansion plans and will invest about Rs 100 crore this fiscal on marketing and advertisement.

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The national capital-based PC Jeweller currently has 85 retail stores across the country and plans to add 20 more by March this fiscal.

"We have signed famous bollywood star couple Akshay Kumar and Twinkle Khanna as our brand ambassador," P C Jewellers Managing Director Balram Garg told

 

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)