E-commerce platform Paytm Mall Friday said it has seen a three-fold jump in transactions during the first four days of its festive sale, driven by categories like mobile phones, laptops and groceries.

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Paytm Mall claimed that its platform has already received 50 million visitors this month and the increased traffic has contributed to higher sale for the Alibaba and SoftBank-backed entity.

"We have received an overwhelming response...with over 50 million visitors coming to the platform. Categories such as mobile phones, laptops, appliances, consumer electronics and groceries continue to be hugely popular among the buyers," Paytm Mall Vice President Srinivas Mothey told

 

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)