Three new app-cab service providers are banking on 'surge-free' pricing tagline to grab a pie of the burgeoning taxi market, particularly during the coming festive season.

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At the time when complaints are rampant from customers against dominant players Ola and Uber for high surge pricing during peak hours, the new entrants -- Tygr, Yatrik and OTL Cabs -- drew strategies around surge pricing.

The first two had unveiled apps trying to tap yellow and white and blue some 30,000 metered taxis on city roads.

Tygr, with 3,000-odd taxis under its fold, would launch its app tomorrow with the catch-line of 'travel surge-free'.

"Our unique service preposition is travelling surge free. It will be governed by the state transport taxi fare. We are offering an array of digital payment modes," Tygr App co-founder and CEO Aditya Poddar told

 

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)