Lava to phase out 2 smartphones as it grips sub-10k category

Homegrown handset maker Lava will soon phase out its two 'Z series' smartphones as it plans to focus on sub-10k category with attractive features like bokeh mode camera.

Lava, which launched new Z series smartphones - Z60, Z70, Z80 and Z90 - in India yesterday, plans to focus on sub-Rs 10,000 category with 6-7 models in its portfolio to capture a bigger pie of the market in this price segment.

It will discontinue Z10 and Z25 priced at Rs 11,500 and Rs 18,000 respectively.

"We want to focus and dominate in the sub Rs 10,000 mobile phones segment with a portfolio of 6-7 models. Our strategy is to have limited number of products and drive volumes. We will phase out Z10 and Z25," Lava International Head Smart phones Deepak Mahajan told

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)