India enters record books with plankathon initiative

India entered the Guinness World Records as 2,353 people held the abdominal plank position for an entire minute in Pune on Sunday.

The initiative was organised by Bajaj Allianz Life Insurance Company at Pune's AFMC Ground.

"We have clinched a new Guinness World Record for Plankathon initiative for promoting good health. The event saw a record number of people hold the abdominal plank position, simultaneously, for an entire minute," Bajaj Allianz Life Insurance Company said in a statement here.

"The Plankathon initiative reflects our commitment to promote fitness movement that could put India on a global map.

The success of #36SecPlankChallenge campaign encouraged us to take the initiative to a higher level and demonstrate the possibilities that exist when health goals are pursued with a reliable partner," Bajaj Allianz chief marketing officer Chandramohan Mehra said.

"I congratulate Bajaj Allianz Life Insurance on achieving a new benchmark in the category of "most people holding the abdominal plank position," Guinness World Records official adjudicator Rishi Nath said.

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)