Ariston Group may shun single product strategy in India

The Indian arm of Italy's Ariston Thermo Group and water heater makers under the Racold brand, is contemplating to do away with its 'single' product strategy in India.

As a part of this plan, the group is evaluating the launch of air conditioners in the country.

"Our parent Ariston has air-conditioners in its portfolio beside its core strength in the water heating technologies. We are evaluating introducing air-conditioners in the Indian market," Ariston Thermo GM (Marketing) Anil Bhamre told

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