Apple Inc is set to roll out its latest lineup of products on September 12 at the Steve Jobs Theater in the company`s Cupertino, California campus, the iPhone maker said on Thursday.

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Apple is preparing to release three new smartphones this year, including the largest iPhone ever, a device that may have a bigger display than arch-rival Samsung`s flagship phone, Bloomberg reported in February.

The company`s shares rose 1.6 percent to an all-time high of $226.63.

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