ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Railways
  • World
    • Economy
    • Politics
    • Markets
  • Survey
  • videos
  • photos
  • More ...
    • VIDEOS
    • PHOTOS
BREAKING NEWS
  • RBI extends implementation of card tokenisation norms by 3 months; deadline extended till 30 September
  • EXCLUSIVE: 'Noida International Airport at Jewar to be jewel in crown of Indian aviation sector' - Know what all is coming up at
  • D-Street Corner: Market gains 2.7% in highly volatile week, investors richer by 5.5 lakh cr; what should investors do on Monday?
  • Sebi allows UPI payment option to invest in public issues of REITs, InvITs with effect from 1 August
  • Netflix lays off 450 employees in two months—Here's what's bothering OTT giant
Read in App
Business News » World News

Google set to launch privacy tools to limit online tracking: WSJ

While Google`s new tools are not expected to significantly curtail its ability to collect data, it would help the company press its sizable advantage over online-advertising rivals, the newspaper said. 

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Google set to launch privacy tools to limit online tracking: WSJ
Total digital ad spending in the United States will grow 19 percent to nearly $130 billion in 2019, according to eMarketer. Image source: Reuters

Alphabet Inc`s Google is set to roll out a dashboard-like function in its Chrome browser to offer users more control in fending off tracking cookies, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Cookies are small text files that follow internet users and are used by advertisers to target consumers on the specific interests they have displayed while browsing.

While Google`s new tools are not expected to significantly curtail its ability to collect data, it would help the company press its sizable advantage over online-advertising rivals, the newspaper said. 

Google`s 3 billion users help make it the world`s largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook Inc`s 20 percent, according to research firm eMarketer.

Total digital ad spending in the United States will grow 19 percent to nearly $130 billion in 2019, according to eMarketer.

Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica.

The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.

Apple Inc in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla Corp`s Firefox did the same a year later.

Google did not immediately respond to a Reuters` request for comment.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
GoogleWall Street Journal
Written By: Reuters
Updated: Mon, May 06, 2019
10:40 pm
Reuters
RELATED NEWS
High profile Android users Being spied upon by High profile Android users Being spied upon by "Hermit", Google investigation finds
Google to bring picture-in-picture mode for Meet app Google to bring picture-in-picture mode for Meet app
Big tech firms such as Google, Amazon and Facebook pose systemic concerns like overleverage: RBI Governor Shaktikanta Das Big tech firms such as Google, Amazon and Facebook pose systemic concerns like overleverage: RBI Governor Shaktikanta Das
Google announces startup accelerator program for women founders Google announces startup accelerator program for women founders
Google Maps can now show you estimated toll price of your route - Check details Google Maps can now show you estimated toll price of your route - Check details

LATEST NEWS

Strong fundamentals, good dividend yield make Coal India, ONGC, NTPC, 3 other stocks good bets in current market—Check TPs, dividend payout ratios

RBI exploring options to ensure customer safety dealing with PPIs issued by non-bank entities

This Mukul Agrawal textile stock may grow over 52% on strong export outlook and government initiatives

High profile Android users Being spied upon by "Hermit", Google investigation finds

Government approves draft GSR notification for domestic Crash Test ratings; Bharat NCAP to be at par with global protocols, says road minister Nitin Gadkari

Fintech's halt PPI loan, buy now pay later services as RBI restrictions posing challenges

How has technology changed the face of investing and what lies ahead? Analyst decodes

EXCLUSIVE: 'Noida International Airport at Jewar to be jewel in crown of Indian aviation sector' - Know what all is coming up at this Digital Greenfield Airport

Two-thirds of MSME loan originations concentrated in Maharashtra, Tamil Nadu, and Delhi: Credit information company data

Money Guru: How to plan investment in an uncertain market? When is the right time to make a new investment?

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2022. India Dot Com Private Limited. All Rights Reserved.
LIVE TV