Global wedding portal Zank You to enter Indian market

Global wedding portal Zank You is set to make a foray into India with a focus on major metros and is betting big to tap substantial portion of about USD 20 billion flourishing wedding market, a company official said.

A premier wedding registry and reference platform, Zank You, will provide information and access to various wedding vendors across India and overseas as also venues and other necessary details.

The platform has already garnered over 4 lakh users and about 5,000 registered brides.

"India being one of the largest wedding market witnesses almost 10 million wedding per year and it's not an option for players like us to not be present in such a burgeoning market," Zank You co-founder and CEO Guillermo Fernandez Riba told PTI.

Headquartered in Spain, the portal is present in 23 countries, being a market leader in Europe and South America, including a significant presence in the United States.

"In the countries where we are present, we are either the market leader or the co-leader and the same goal has been set for India too as a large part of the industry is unorganised," Riba said.

According to a Franchise India report, Indian wedding market growing at 25 to 30 per cent annually and the estimated cost of a wedding with no expenses spared could be between Rs 5 lakh and Rs 5 crore.

With half of India's population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years and the wedding card market in India for the 10 million marriages performed annually is worth Rs 8,000-10,000 crore, the report noted.

The company is looking to utilise its global expertise on weddings including local intricate knowledge across different cultures and people and has already tied up with premium vendors across the board.

Currently, they cater to over 3,50,000 registered couples and over 50 million visitors to their website.