Amazon sale fiasco? 'Dogs of Amazon' message seen as shoppers struggle to access website

Amazon's annual sales bonanza is finally here, but it has not got off to a good start due to a glitch that left shoppers around the world struggling to access e-commerce giant's website as Amazon Prime Day sale got underway. 

Many users complained that the platform had crashed as soon as the two-day sale day began on Monday, showing them only an error message that read: "sorry, something went wrong on our end". 

The web issues are mostly coming in from United States, but have affected other continents too.

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This is what Amazon has to say about it:

pic.twitter.com/W4pwEHCO4F

— Amazon.com (@amazon) July 16, 2018

According to a BBC report, users have experienced errors on both the desktop site and the mobile app. Some saw an error page featuring the "dogs of Amazon" and were unable to enter the site, while others could not enter specific product pages.

Many were unable to complete purchases at checkout, while others reported that the "deals" page and "Shop all deals" button had disappeared from the site.

HEAD OF AMAZON PRIME INDIA AKSHAY SAHI SPEAKS TO  ZEE BUSINESS; WATCH THIS VIDEO HERE:

Amazon launched Prime Day in 2015 and by 2017 it was its second biggest shopping day.

The 36-hour event was projected to break records again this year, with industry analysts estimating the company could make at least $3.4 billion in sales.