Tim Cook vs. Steve Jobs leadership style

Source: Investopedia

Tim Cook, the Apple CEO

Tim Cook took over the role of CEO at Apple in August 2011, after the death of the iconic Steve Jobs. Since then, Apple's profitability and revenue have quadrupled.

Focus

Apple CEO Tim Cook's tenure has focused on existing products and fostering business as well as employee relationships. Image: https://twitter.com/tim_cook

Consensus

Jobs was known for his autocratic leadership style, but Cook emphasises advancing consensus-building, especially among top officials. Image: PTI

Delegation

Cook delegates work and is less involved in the details of product engineering compared to Jobs' hands-on participation in developing Apple products. Image: Apple 

Accountability

Cook uses constant questioning to keep employees sharp and get the best out of his team. Image: Apple 

Shift from "Innovation First"

From Jobs's "innovation first" approach, Cook asserts that one "can only do a few things great." Image: PTI

Tim Cook's compensation

Apple Cook received almost $100 million in compensation at Apple. Image: PTI

Tim Cook vs. Steve Jobs: Product launches

Jobs launched the Mac, iPhone, iPad, and iTunes. Cook’s most noteworthy launch was the Apple Watch in 2014. He's also responsible for the introduction of AirPods. Image: PTI

Shift from "Innovation First"

From Jobs's "innovation first" approach, Cook asserts that one "can only do a few things great." Image: PTI