This is how Elon Musk reacted to Jaguar's video clip, and then...
Jaguar Video Clip: The British luxury car manufacturer Jaguar has revealed a new logo, replacing its iconic old design. A 30-second promotional video featuring marketing slogans like "Delete Ordinary," "Live Vivid," and "Copy Nothing" has drawn criticism. Elon Musk, the world’s richest man, also commented on Jaguar’s post. Read here -
)
Jaguar Video Clip: The British luxury car manufacturer Jaguar has revealed a new logo, replacing its iconic old design. The company has been in operation since 1935 and offers a range of vehicles across various segments. In line to launch something in Miami on December 2, the company has tweeted a video clip introducing a new logo as part of its rebranding effort.
However, the logo has sparked mixed reactions on social media, with many users expressing disappointment. The redesign features updated fonts for the word "JaGUar," and a slightly modified version of the iconic Leaper Cat logo. While the company has defended the logo, saying it blends upper and lower case characters seamlessly, the new design has not been well received by the public.
A 30-second promotional video featuring marketing slogans like "Delete Ordinary," "Live Vivid," and "Copy Nothing" has drawn criticism, with viewers expressing confusion over the lack of a car in the video, which instead features models resembling a fashion show.
Elon Musk's Reaction
Elon Musk, the world’s richest man, also commented on Jaguar’s post, asking, "Do you sell cars?" In response, Jaguar invited him to attend an event in Miami on December 2, offering to show him the company's new vehicles. Interestingly, the promotional video shared by Jaguar did not showcase any cars, further fueling criticism from viewers.
Public Feedback
Jaguar's new logo has been widely discussed on X (formerly Twitter), where many users have voiced their displeasure. The most common criticism has been the absence of cars in the promotional video, which left many questioning the brand's direction. Jaguar, however, responded to the feedback, and said "We’ll be sure to pass it onto the team."
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
11:39 AM IST