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The ‘Desi’ side of things fade with fruit juices looking at trendy infusions
Tue, Apr 18, 2017
FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.
FMCG companies turn focus to ‘healthy’ snacking in India
Thu, Mar 09, 2017
With Baba Ramdev’s Patanjali bringing out the natural supplements in its products, brands have rushed to position themselves ahead of the race and produce healthy foods in India.
Higher price or lesser quantities: What will FMCG companies do to beat inflation this summer?
Tue, Mar 07, 2017
Nearly 15 years ago a pack of Lay's would get you 50 grams potato chips in it. With rising prices and other factors, PepsiCo kept the price of the pack constant at Rs 10 but the quantity of potato chips in it fell. Today, a Rs 10 pack of Lay's has 35 grams of potato chips in it.
Rasna targets Rs 250 crore turnover with health food brand Vitos
Thu, Feb 23, 2017
Soft drink and fruit concentrate company Rasna on Thursday said it was venturing into the baked goods category called Vitos. The company said that it will be looking to expand the reach of Vitos to neighbouring countries like Nepal, Bangladesh and Sri Lanka.