Rasna
The ‘Desi’ side of things fade with fruit juices looking at trendy infusions
Tue, Apr 18, 2017
FMCG companies have started marketing fruit juices under more western names, introducing fushions and a mix of new flavours to woo the Indian consumer. This trend was not seen ten years ago and has been introduced to maximise premiums.
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Higher price or lesser quantities: What will FMCG companies do to beat inflation this summer?
Tue, Mar 07, 2017
Nearly 15 years ago a pack of Lay's would get you 50 grams potato chips in it. With rising prices and other factors, PepsiCo kept the price of the pack constant at Rs 10 but the quantity of potato chips in it fell. Today, a Rs 10 pack of Lay's has 35 grams of potato chips in it.
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