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Paytm to increase spends on offline marketing to grow users in coming months

Paytm to increase spends on offline marketing to grow users in coming months

Thu, Nov 10, 2016

The mobile wallet company is also increasing the investments to shop keepers to promote it others, especially in rural area, said Deepak Abott, Sr VP, Paytm.

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We will continue to sell premium cookies: Nikhil Sen, Unibic

We will continue to sell premium cookies: Nikhil Sen, Unibic

Tue, Nov 08, 2016

Nikhil Sen, Managing Director of Unibic Biscuits has seen a growth which is around two and  half  or three times more growth than what Britannia and ITC  has  seen over the last three years.

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FMCG companies' ad spend decline highlights trouble in India growth story?

FMCG companies' ad spend decline highlights trouble in India growth story?

Mon, Nov 07, 2016

One of the largest FMCG companies, Hindustan Unilever (HUL), in India has decided to curb its ad and media spends in the country after poor macro-environment and lower new product launches.

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High marketing spends results in disappointing Q2 revenues for Indian internet companies

High marketing spends results in disappointing Q2 revenues for Indian internet companies

Wed, Nov 02, 2016

The second quarter of FY17 for Indian internet companies was disappointing. Companies like Info Edge,  MakeMyTrip  and Just Dial reported lower revenues due to cash burn from higher marketing and promotion expenses during the quarter.

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