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Early adopters of visual, voice-search in websites will increase digital revenues by 30%: Report
Fri, Oct 06, 2017
It is the early adopters that redesign their websites to support visual and voice-search which will increase the digital commerce revenues.
Google takes on ad fraud issue by refunding advertisers for traffic generated by bots
Tue, Aug 29, 2017
Google has issued refunds to hundreds of advertisers for running ads on websites with fraud fraffic. The ad refunds are paving a way for tackling ad fraud which has been growing.
SMS still generates the maximum ROI for advertisers in digital marketing today
Thu, Jun 15, 2017
While many marketers earlier questioned whether SMS would still exist with social media gaining importance, however today SMS still gains the maximum ROI for brands today.
Nearly 60% of Indian marketers increased budgets for marketing automation solutions in 2017
Fri, Jun 09, 2017
The use of marketing technology by Indian marketers in increasing significantly as they use technology to increase lead conversion.
Is the mobile platform under-utilised by brands in India?
Fri, May 12, 2017
Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.
Vicks touches the right chord with its transgender mom ad
Sun, Apr 30, 2017
What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.
Twitter may start charging $19.99 for its 'TweedDeck' subscription model
Fri, Mar 24, 2017
Social network company Twitter is exploring the concept of a paid subscription for TweetDeck which is used by professions, including journalists, marketers, etc.
Facebook announces new transparency measures, buying options for video ads
Fri, Feb 10, 2017
Facebook on Friday announced new measures such as more impression level data, audit, third-party verification and new choices for video buying to increase transparency and accountability among marketers.