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Brands vouch by TV commercials and hoardings in the age of social media

Brands vouch by TV commercials and hoardings in the age of social media

Wed, Aug 01, 2018

New-age digital brands like Uber, Airbnb, Ola, Swiggy, Jabong have all come out with their television commercials (TVCs) in recent times. However, Netflix has bombarded roads with its hoardings. This trend speaks about volumes of the scope conventional marketing channels continue to hold in the era of YouTube, Facebook, Instagram and Twitter.  

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Jabong Big Brand Sale set to start, targets 100% growth over July 2017 edition

Jabong Big Brand Sale set to start, targets 100% growth over July 2017 edition

Tue, Jul 24, 2018

The 4-day fashion festival will see deals on premium brands like US Polo Assn., Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, Dorothy Perkins, Lee Cooper, Vero Moda, Jack& Jones, Puma, Blackberrys, Lakme, Lavie, Sangria and many more.

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Flipkart and Myntra uncover fake product returns

Flipkart and Myntra uncover fake product returns

Wed, Jan 17, 2018

The fledgling online fashion retailer was no match for the fraudulent ingenuity of the engineering students from Kanpur. The students would order branded clothes, stitch the labels on inferior locally made replicas, and claim a refund on the imitations citing bad fit.

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Jabong targets 25 lakh shoppers, eight times increase in revenue with Big Brand Sale

Jabong targets 25 lakh shoppers, eight times increase in revenue with Big Brand Sale

Fri, Jul 28, 2017

Key Highlights

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Flipkart monthly sales higher than Amazon.in; crosses Rs 2600 crore in June

Flipkart monthly sales higher than Amazon.in; crosses Rs 2600 crore in June

Wed, Jul 26, 2017

E-commerce websites Amazon and Flipkart that keep announcing sales round the clock have reported monthly sales higher than the other players in the industry; with the latter in the lead.  

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Myntra-Jabong CEO Ananth Narayanan on Marico's board

Myntra-Jabong CEO Ananth Narayanan on Marico's board

Wed, Jun 28, 2017

After Narayanan's appointment, Marico's board now has six independent directors besides chairman and non-executive director Harsh Mariwala, MD & CEO Saugata Gupta and two non- executive directors.

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Flipkart in discussions with Microsoft, Tencent Holdings, eBay, others to raise $1.5 billion funding

Flipkart in discussions with Microsoft, Tencent Holdings, eBay, others to raise $1.5 billion funding

Wed, Feb 22, 2017

Flipkart is in talks with Microsoft, Tencent Holdings, eBay and PayPal Holdings to raise $1.5 billion at a valuation of $10-12 billion.

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49 e-commerce cos including Amazon India, Flipkart report over Rs 16,000 crore in losses; BookMyShow, Jabong, Olx India book profit

49 e-commerce cos including Amazon India, Flipkart report over Rs 16,000 crore in losses; BookMyShow, Jabong, Olx India book profit

Tue, Feb 21, 2017

About 49 e-commerce companies in india have recorded over Rs 16,000 crore losses for the year to March 2015 on account of slowing economic growth, demonetisation, others.

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Bata takes sub-brands route for connecting to youth

Bata takes sub-brands route for connecting to youth

Sun, Jan 29, 2017

Present in India for over 80 years, shoemaker Bata is renewing focus on the young generation by lining up new launches in youth-oriented space through its sub-brands like Power and Weinbrenner even as the company is doubling advertising budget this year.

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From $15 billion valuation to $5.5 billion; Flipkart faces hard times

From $15 billion valuation to $5.5 billion; Flipkart faces hard times

Thu, Jan 26, 2017

Talking on downturn in valuation Siddharth Shahani, Executive Director, Indian School of Design & Innovation had told Zee Business, "Passion has taken the company so far, now experience is needed to take it to the next level. I think it is a natural transition that you see anywhere in the world. The first three years is passion driven, the next three years is system oriented driven.” 

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End of Reason Sale: Myntra plans to deliver 50 lakh products

End of Reason Sale: Myntra plans to deliver 50 lakh products

Tue, Jan 03, 2017

Myntra's ‘biggest fashion sale of the country' which began on January 3 will last till January 5 and is the fifth edition of Myntra’s ‘End of Reason sale’ and has nearly 3.5 lakh products up for grabs at up to 80% discount.

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Jabong targets 5 million shoppers with Myntra’s End of Reason sale

Jabong targets 5 million shoppers with Myntra’s End of Reason sale

Fri, Dec 30, 2016

After its partnership with Myntra, Jabong on Friday said it will be targeting five times sales growth with over five million shoppers on its site.

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Year in review: Consumer internet sector slows in 2016

Year in review: Consumer internet sector slows in 2016

Fri, Dec 30, 2016

Indian consumer internet sector comprising of cab aggregator platforms like Ola and Uber along with grocery and fashion e-commerce platforms slowed down in 2016.

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Year of consolidation: Top five mergers and acquisitions in Indian businesses in 2016

Year of consolidation: Top five mergers and acquisitions in Indian businesses in 2016

Thu, Dec 29, 2016

From e-commerce space to the energy sector, India Inc 2016 saw a lot of mergers and acquisitions as companies changed gears to consolidate their businesses.  Top five deals of the year are as follows: 1. Myntra & Jabong 

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Flipkart, Amazon to slug it out in fashion in 2017

Flipkart, Amazon to slug it out in fashion in 2017

Thu, Dec 29, 2016

"Amazon, which has been inking partnerships with a number of brands including Arrow, Swarovski and Aeropostale, is planning to introduce more private labels to create a solid identity in the online fashion segment that is largely ruled by Flipkart."

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Good monsoon, better pay packets to boost online festive sales

Good monsoon, better pay packets to boost online festive sales

Fri, Sep 30, 2016

In e-commerce, retailing is the second-largest and fastest-growing segment.

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Start-ups in India are learning the art of pivoting but are they succeeding at it?

Start-ups in India are learning the art of pivoting but are they succeeding at it?

Fri, Sep 16, 2016

Many start-ups have transformed their business models in order to see what "sticks on the wall".

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Online fashion company Jabong extends maternity leave to 6 months

Online fashion company Jabong extends maternity leave to 6 months

Fri, Sep 02, 2016

Online fashion platform Jabong on Friday said it will now offer six months of maternity leave to its employees from the earlier practice of three months leave.

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Flipkart, Snapdeal top management in merger talks: Sources

Flipkart, Snapdeal top management in merger talks: Sources

Wed, Aug 24, 2016

Flipkart, sources said, would benefit from payments-enabler FreeCharge, which is a part of Snapdeal. 

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After Amazon's Prime, Flipkart launches 'Flipkart Assured'

After Amazon's Prime, Flipkart launches 'Flipkart Assured'

Mon, Aug 22, 2016

While Flipkart will ship orders above Rs 500 for free, Amazon Prime ships all the orders eligible  under  the 'Prime' service for free, with a one- or two-day delivery assurance. 

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