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Howard Schultz News
Starbucks courts millennials with $10 coffee at new Reserve bars
Wed, Dec 07, 2016
Starbucks Corporation co-founder Howard Schultz`s plan to build a new prestige brand is a bet that moving upscale can raise the profile of the world`s largest coffee brand with millennials like Megan Sauers.
PepsiCo, Starbucks CEOs call for inclusion after Trump win
Fri, Nov 11, 2016
Chief executives from PepsiCo and Starbucks on Thursday called for a renewed commitment to inclusion following a presidential campaign that exposed racial and ethnic fault lines in the United States (US).
Tatas, Starbucks say cheers to partnership beyond India
Mon, Jun 27, 2016
Tatas and Starbucks on Monday announced a host of new initiatives, including the inclusion of single-origin coffee from India in its outlets abroad, bring the brand to Vistara airlines and take Himalayan mineral water to Asia Pacific markets.