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digital advertising News
Build customer loyalty first, profits will follow: Study
Wed, Sep 04, 2019
For advertising professionals, the biggest priority for almost half of respondents (46 per cent) is to demonstrate Return on Investment (ROI) to the rest of the business.
Why are advertisers looking at creating web series branded content
Tue, Oct 03, 2017
Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.
GST, demonetisation impact waning in ad industry; boost expected from festive season
Wed, Sep 27, 2017
The ad growth is showing signs of a strong recovery with the onset of the festive season from mid-August.
PayU to spend $50 million on development, marketing of LazyPay feature
Mon, Jun 05, 2017
LazyPay is a feature launched by PayU that makes small payments on behalf of the customer and which can be paid collectively at a later date.
Are ad blockers biggest threat to digital advertising today?
Tue, May 16, 2017
Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?
Media and Entertainment sector grows Rs 1.26 lakh crore in 2016: Report
Tue, Mar 21, 2017
The India M&E industry maintained a growth rate of 11.6% over the past five years on the back of strong economic fundamentals, coupled with the growth in domestic consumption, says the FICCI-KPMG report.
I don't think Nintendo knew how big Pokemon Go was going to be: Jon Cook
Tue, Aug 16, 2016
VML's Global CEO Jon Cook and Chief Creative Officer, Debbi Vandeven in their first visit to India speak on their plans in India, GST, Pokemon Go and more.
Ad blockers out-flank Facebook
Fri, Aug 12, 2016
"We promised that the open source community would have a solution very soon, and, frankly, they`ve beaten even our own expectations," Adblock Plus communications manager Ben Williams said in an online post.
Why Verizon will need more than AOL-Yahoo to beat Google, Facebook in the digital ad market
Wed, Jul 27, 2016
Verizon wants to go up with the likes of Google and Facebook which are the largest players in the digital advertising business.
Dating-app or matrimony-app? When Tinder goes the 'sanskari' way
Tue, May 10, 2016
Keeping the “Indian culture” in mind Tinder has created an ad which could easily be mistaken to target youth in rural India.
All you need to know about new Google Tax
Sat, Mar 26, 2016
There's a new tax in town, and it goes by various names – the 'Google Tax' or 'Amazon Tax' or the 'Facebook Tax' – in the UK and Spain. As the name suggests, it's got something to do with e-commerce companies. Let's take a look.