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brand endorsements News
Women see a growing prominence in sports brand endorsements in 2016
Thu, Mar 16, 2017
PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.
Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore
Thu, Mar 16, 2017
Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
MS Dhoni quits as captain of Indian cricket team but his 'brand value' has been diminishing since 2014
Thu, Jan 05, 2017
As Dhoni quits as captain of the ODI and T20 cricket team, brands have already started walking off his pitch as the end of his cricketing career approaches.
Pierce Brosnan demands removal of endorsement from Pan Bahar products
Fri, Oct 21, 2016
In an exclusive statement to People’s magazine, on Thursday, the former James Bond actor, Pierce Brosnan said that he was shocked to see the misuse of his image in the endorsement of Pan Bahar’s breath freshener which could cause cancer.
P V Sindhu's first brand endorsement deal beats Dhoni, Kohli
Tue, Sep 27, 2016
While this is the highest ever for any non-cricket player, even cricket players such as Virat Kohli and Mahendra Singh Dhoni failed to get such a big deal on their first brand endorsement.
Will Tata Motors still stand by Messi despite prison sentence?
Wed, Jul 06, 2016
Tata Motors had earlier said that his decision to retire from international football will not affect his association with the company as its global brand ambassador.
Will brands now retire Messi as their ambassador?
Tue, Jun 28, 2016
Nearly one third of his earnings came through brand endorsements, which is pegged at $28 million by the Forbes report.