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This shift in strategy comes as Apple aims to capture a broader market with a lower-priced offering, the report said.

Apple suspends Vision Pro 2 development, may shift to cheaper headset

Shoppers can now virtually try on hair colour and access AR beauty tools on mobile browsers, while brands can promote their products with new AR Beauty ads.

Google launches AR beauty tools for shoppers and brands

The company is developing a "micro XR" platform that could be licensed to other headset manufacturers, similar to how Google offers the Android operating system to a broad ecosystem of phones.

Google 'killed' plans for augmented reality glasses: Report

According to Apple analyst Ming-Chi Kuo, the tech giant is well prepared for the announcement of the AR/MR headset.

Apple may announce its long-awaited AR headset in June

"We wanted to make something that made AR portable so that people could use anywhere without any bulky headsets. We also wanted people to be able to interact with the virtual world in a natural way using their hands," said Jeff Huang, assistant professor of computer science at Brown. 
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This software turns your smartphone into portable AR device

In what could be bad news for the tech industry, Apple has reportedly shelved plans to develop its Augmented Reality (AR) and Virtual Reality (VR) headsets.

Apple temporarily halts its AR, VR dream: Report

For those of you who thought iPod was dead, Apple has just introduced a fresh new model that has been added with useful features of the time. For the first time, the all-new Apple iPod Touch supports Group FaceTime and AR Experiences. It is equipped with the A10 fusion chip, new 256GB storage capability, and catalogue of more than 50 million songs, according to the official product listing. Gamers will be able to access Apple Arcade subscription service that offers exclusive games and the ability to download for offline play. The new Apple iPod Touch is available for order on the official site starting today at $199 for the base model with 32GB, $299 for the 128GB version, and $399 for the high-end 256GB variant.

Apple launches iPod Touch with FaceTime, AR support

Facebook has rolled out the "Boomerang" and "Selfie" features in its Messenger platform.

Facebook Messenger gets two Instagram feature, new selfie mode

iPhone app of the year is "Procreate Pocket" while iPhone game of the year is "Donut County". 
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Indian 'Froggipedia' becomes iPad App of Year: Apple

Revving up its hardware efforts, social networking giant Facebook is now planning to build its own Augmented Reality (AR) glasses, TechCrunch reported.

Facebook building AR glasses: Report

Even though most of Google`s core services, including Google Play Store, remain either blocked or restricted in China, the apps based on ARCore will be able to function in China because the technology can work on devices without cloud support, the report added.&nbsp;

Google to launch its Augmented Reality platform in China with Xiaomi

Asus Zenfone AR: Your first date with Google Tango and Daydream 

You may soon be able to try on jewellery, clothes before buying on Amazon

AR-powered camera effects will be launching in a closed beta starting immediately. Dozens of AR-powered effects, like masks and frames, will be available within the Facebook app`s camera.

Facebook launches augmented reality camera platform for developers 

With Niantic still has 5 months to go from the one year anniversary of Pokemon GO, it can surpass this with additional updates and the anticipated Generation 2 Pokemon game launch.

Pokemon Go rakes in $1 billion worldwide in 7 months since launch

Slowly, the number of brands using&nbsp;AR,&nbsp;VR to reach&nbsp;consumers is only increasing.&nbsp;The Asia-Pacific region&nbsp;is the fastest-growing market.

Indian brands are waking up to augmented, virtual realities

The game's popularity has been declining in the US since July 14 in terms of daily active users, total downloads and in terms of search interest.

Has Pokemon GO's popularity ended as soon as it began?

It's famous, it's addictive, and brands want to be a part of it! Nintendo's Pokemon Go is not officially in India yet but brands have their thinking hats on.

How brands in India look to catch them all with Pokemon Go

Nintendo is the creator of the Pokemon franchise but the game, released on July 5, was developed by US-based Niantic. The Japanese firm`s affiliate, Pokemon Company, is on track to receive licensing fees for the game.

Nintendo shares plunge on Pokemon Go warning