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GST impact forces advertisers to cut spends this Diwali
Tue, Oct 17, 2017
While 40% of the ad spends during the year come during the festive period, the peak of the festive period has always been the Diwali festival which sees almost all brands spending on advertising.
Why are advertisers looking at creating web series branded content
Tue, Oct 03, 2017
Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.
GST, demonetisation impact waning in ad industry; boost expected from festive season
Wed, Sep 27, 2017
The ad growth is showing signs of a strong recovery with the onset of the festive season from mid-August.
Google takes on ad fraud issue by refunding advertisers for traffic generated by bots
Tue, Aug 29, 2017
Google has issued refunds to hundreds of advertisers for running ads on websites with fraud fraffic. The ad refunds are paving a way for tackling ad fraud which has been growing.
Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
Fri, Aug 18, 2017
Mobile ad fraud in India is one of the highest in India due to the high adoption and use of smartphones and the start-up ecosystem flushed with funds.
Advertisers look to in-app games with $1 billion opportunity by 2020
Tue, Aug 08, 2017
With smartphones increasing in India due to cheaper Android phones coming into the market online game downloads have sky rocked in the last two years.
SMS still generates the maximum ROI for advertisers in digital marketing today
Thu, Jun 15, 2017
While many marketers earlier questioned whether SMS would still exist with social media gaining importance, however today SMS still gains the maximum ROI for brands today.
Why Apple's new Safari browser update is bad news for ad companies
Wed, Jun 07, 2017
Apple's new Safari web browser updates will not only block autoplay but will also block tracking by cookies which are used by ad companies.
Why advertisers need to pay attention to ad fraud on digital mediums
Fri, May 19, 2017
While many marketers harp about the number of views or likes their campaign received, many of them fail to check whether these number are true or fake.
Are ad blockers biggest threat to digital advertising today?
Tue, May 16, 2017
Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?
Why advertisers need to change their language in digital India
Sat, Apr 29, 2017
Nine out of 10 internet users in India over the next 5 years are likely to be Indian language users
Facebook strikes gold as advertisers eye Instagram
Tue, Mar 28, 2017
The company recently announced that Instagram has surpassed 1 million active advertisers using the platform monthly.
Facebook announces new transparency measures, buying options for video ads
Fri, Feb 10, 2017
Facebook on Friday announced new measures such as more impression level data, audit, third-party verification and new choices for video buying to increase transparency and accountability among marketers.