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They are burning Nike shoes in China; Adidas, other brands also face backlash
Fri, Mar 26, 2021
Nike and Adidas came under attack on Chinese social media on Thursday over past comments the fashion brands have made about labour conditions in Xinjiang, part of a diplomatic row between China and the West.
Adidas unveils ULTRABOOST 21, a fresh update of the brand’s most successful ever running franchise
Tue, Jan 26, 2021
A team of leading Adidas designers and product developers worked closely with the Adidas running community and testers to create the new silhouette, which re-imagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance technology.
Starbucks, Coca-Cola, Adidas to Walt Disney - Facebook ad boycott gets bigger
Tue, Jul 21, 2020
A long list of companies have pulled advertising from Facebook Inc in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms.
More advertisers like adidas, Ford join Facebook ad boycott
Tue, Jun 30, 2020
Adidas, cleaning supply firm Clorox, Conagra (the maker of Slim Jim, Duncan Hines and Pam), fast food chain Denny`s, Ford and Starbucks on Monday joined over 100 advertisers who have announced to pull their ads from the platform.
Former Miss World Manushi Chhillar joins Rohit, Hima as Adidas brand ambassador
Thu, Jun 04, 2020
"Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavour is fitness enthusiast and former Miss World 2017 Manushi Chhillar," a release said.
Adidas Alphaedge 4D running shoes launched; you just won't believe what midsole is printed with!
Wed, Nov 20, 2019
ADIDAS 4D was created as a unique solution that can be precisely tuned to respond to the movement patterns, weight and gait of the user. The 3D printed midsole has been created after analyzing the running data collected from runners worldwide to deliver top performance and stability.
Nike, Adidas urge US President Donald Trump to end trade war
Wed, May 22, 2019
Some of the world`s biggest footwear firms are urging US President Donald Trump to end the trade war with China, warning of a "catastrophic" effect on consumers.
Tariffs on shoes 'catastrophic': Sneaker brands tell Trump
Tue, May 21, 2019
It was also addressed to US Trade Representative Robert Lighthizer, Treasury Secretary Steven Mnuchin, Commerce Secretary Wilbur Ross and Larry Kudlow, the director of the National Economic Council.
Adidas India appoints Neelendra Singh as GM
Mon, May 20, 2019
Sportswear major Adidas India Monday announced appointment of Neelendra Singh as the general manager of the company. Singh will succeed Dave Thomas, the company said in a statement.
Adidas seals partnership with singer Beyonce
Fri, Apr 05, 2019
Adidas, Nike and Puma have all been trying hard to appeal to women since the rise of Lululemon and the athleisure trend, which has also prompted fashion companies like Gap and H&M to produce more fitness clothing.
Puma pips rivals, becomes top sportswear brand in India
Tue, Feb 26, 2019
Another American brand Skechers, which is relatively new in the Indian market, reported sales of Rs 440 crore in FY 2018-19, up from Rs 282 crore reported in FY2016-17.
Christine Lagarde keeps IMF job, escapes penalty after negligence conviction in France
Tue, Dec 20, 2016
International Monetary Fund (IMF) chief Christine Lagarde kept her job and escaped punishment on Monday despite a conviction on negligence charges by French judges over a state payout made while she served as France`s finance minister in 2008.
IMF chief Christine Lagarde on trial in France over tycoon case
Sat, Dec 10, 2016
International Monetary Fund (IMF) chief Christine Lagarde goes on trial in France on Monday over a massive state payout to a flamboyant tycoon when she was finance minister in a case that risks tarnishing her stellar career.
When Adidas went against the odds in this ad campaign
Thu, Sep 15, 2016
Adidas was one of among them that took the opportunity and create this masterpiece.
Will Tata Motors still stand by Messi despite prison sentence?
Wed, Jul 06, 2016
Tata Motors had earlier said that his decision to retire from international football will not affect his association with the company as its global brand ambassador.