TikTok's new campaign aims to curb suicide rate in India
Popular short video-sharing app TikTok has collaborated with Suicide Prevention India Foundation (SPIF) to launch #YourLifeMatters, a campaign aimed at spreading awareness around the importance of mental health and curbing suicide rates in India.
The partnership between TikTok and SPIF aims to curb the increasing suicide rates in India by viewing it as a public health issue, and by leveraging the power of the community. Reuters