These Google Chrome users can get full ad-blocking feature

American multinational technology company Google has revealed that it would continue to enable complete ad blocking capabilities but only for paid, enterprise Chrome users. This new feature comes months after when the search giant faced outrage for proposing the Manifest V3 standard, which is aimed at replacing the existing webRequest API with declarativeNetRequest API. 

As per reports, this new API would limit the ways in which ad blocking extensions can be used to filter Web traffic. One should know that the proposed change was announced back in January this year and since then, a large number of extension developers are protesting the move. After which, Google clarified while responding to the feedback it had received on the proposed changes. The statement said that Chrome is depreciating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API.

In a statement, it has been highlighted that the company is set to retain the existing webRequest API only for enterprise users, specifically the ones who'll pay to use Chrome. However, the developers who aren't targeting enterprise users, Google won't make any major changes and will still stick to the Manifest V3 that it announced in January.

Notably, One of the prime concerns of developers for complaining against the declarativeNetRequest API is the limit of 30,000 rules and cannot allow for rules such as blocking content elements beyond a certain size. For which Google said in its latest response that it was set to increase the original limit. The company said in a statement that it is planning to raise these values but it won't have updated numbers until it can run performance tests to find a good upper bound that will work across all supported devices. 

By limiting these ad-blockers through its new development, Google was alleged to protect its ad-driven business model. A recent SEC Form 10-K filing by Alphabet does acknowledge the loss, as noticed by 9to5Google. In which the company underlines ad blocking extensions as a "risk factor" to Google's revenues.