Sony launches BRAVIA 8 II QD-OLED TV series in India with next-gen AI & cinematic features

Sony India has officially launched its cutting-edge BRAVIA 8 II QD-OLED TV series, redefining the at-home cinematic experience through a powerful mix of Quantum Dot OLED technology, AI-driven processing, and immersive sound. The new series includes two screen sizes—55-inch and 65-inch—priced at Rs 2,46,990 and Rs 3,41,990, respectively. The TVs will be available across Sony Centers, major electronics retailers, e-commerce platforms, and the ShopatSC.com portal starting June 17.

Key Features of Sony BRAVIA 8 II QD-OLED Series:

1. XR Processor™ with AI for True-to-Life Visuals and Audio

At the heart of BRAVIA 8 II is the XR Processor with AI technology, offering real-time scene detection and optimization to render visuals and sound with remarkable precision and realism.

2. Studio Calibrated Mode for Creator-Approved Viewing

Experience content the way creators intended with multiple Studio Calibrated Modes—including new support for Prime Video—offering auto-optimized picture quality even for live sports. Dolby Vision®, Dolby Atmos®, and IMAX Enhanced support ensure unmatched cinematic immersion.

3. Perfect Blacks and Infinite Contrast with QD-OLED Panel

The QD-OLED display features 8 million self-illuminating pixels that offer true blacks, rich colours, and striking contrast—ideal for watching films in ambient or dark settings.

4. XR Contrast Booster and High Luminance Panel

The built-in XR Contrast Booster 25 ensures deeper blacks and brighter whites by precisely controlling light and temperature, resulting in stunning picture depth and clarity from every angle.

5. Billion-Colour Reproduction with XR Triluminos Max

With XR Triluminos Max and XR Clear Image, the BRAVIA 8 II intelligently reproduces over a billion shades and upscales lower-resolution content to near 4K, making visuals look stunning regardless of the source.

6. Dolby Vision and Dolby Atmos for Cinematic Immersion

Dolby Vision enhances dynamic range, while Dolby Atmos delivers spatial, theatre-like sound that brings movies, series, and games to life in your living room.

7. Acoustic Surface Audio+ Technology

Sound literally comes from the screen itself thanks to actuators behind the panel, offering pinpoint audio alignment and enhanced bass through integrated subwoofers.

8. Access to Sony Pictures Core with Free 4K Movie Credits

Buyers get access to the Sony Pictures Core platform, offering premium IMAX-enhanced films and 10 free credits to stream titles in 4K Blu-ray quality for up to 24 months.

9. Built for Gamers, Optimized for PS5

Gamers can enjoy features like Auto HDR Tone Mapping, 4K/120fps, VRR, and ALLM. BRAVIA Game Menu allows quick access to settings, giving users total control and responsiveness during gameplay.

10. Stylish, Eco-Friendly Design with One Slate Aesthetic

The Slim One Slate design minimizes distractions with a flush, bezel-less appearance. A premium Eco Remote, made with recycled materials, offers style, functionality, and sustainability.

11. Sustainability and Accessibility at the Core

With Sony’s “Road to Zero” commitment, the BRAVIA 8 II uses recycled materials and features an Eco Dashboard for power monitoring. Accessibility features such as voice commands ensure ease of use for all users.

Pricing and Availability:

• Model Best Buy Price (INR) Availability
• K-65XR80M2 Rs 3,41,990 June 17, 2025
• K-55XR80M2 Rs 2,46,990 June 17, 2025

The BRAVIA 8 II QD-OLED series will be available across Sony Centers and e-commerce platforms nationwide.