Saregama launches Carvaan branded earphones GX01 priced at Rs 1,599
Riding on the success of Saregama Carvaan - a retro-style music player - Saregama has launched Carvaan branded earphones – the GX01 in India on Monday.
Riding on the success of Saregama Carvaan - a retro-style music player - Saregama has launched Carvaan branded earphones – the GX01 in India on Monday. The wired earphones have been designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass. The new product extends the brand Carvaan which already has several other products.
The GX01 supports high fidelity sound, allows users to receive phone calls or invoke digital assistance, and its microphone ensures crystal-clear audio. The earphones have been launched in two colour options – black and white. Inside the box, the customers will get earbuds of three different sizes.
The GX01 is priced at Rs 1,599 and is available on the Saregama website and at your nearest retail outlets.
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Carvaan claims that its research suggested the need for economically priced earphones that been specifically designed for enhancing music listening experience. It believes that the GX01 solves the problem by delivering first-rate music listening experience across all kinds of devices including mobile phones, laptops and Carvaan devices.
"We are thrilled to enter into a completely new retail category, which cuts across all generations and age groups. This will be a great brand extension, allowing the brand Carvaan to become relevant to younger age groups also. The product will be retailed from Carvaan’s existing 32k strong retail network," Vikram Mehra, Managing Director, Saregama India, said.
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