Rs 99 Reliance Jio Prime membership recharge: Last day March 31; expectations rise for new announcement

Rs 99 Reliance Jio Prime membership recharge:  The Rs 99 Jio Prime Subscription from Reliance Jio will end on March 31, 2018. The Rs 99 prime membership is about to end because it was launched with the promise to offer subsidised recharge options and additional data benefits for a period of one year. The Jio Prime memberships came into effect on April 1, 2017, is valid until March 2018. At this time, when the Reliance Jio Prime Subscription is about to end, the hope is that Jio would make an announcement sometime soon for its subscribers. The base for expectations is massive indeed as there are about 160 million customers involved! 

Benefits that was offered to Jio Prime subscribers

• Free unlimited data and voice services for one year 
• Special recharge plans with additional data and validity
• Free access to Jio app suite including JioTV and more. Jio App Suite included music and content like movies and videos for free with Jio apps.
• Free VoLTE-based voice calls to any network, even on roaming with no blackout days either.

Why was Prime Membership rolled out? 
Reliance Jio, which shook the telecommunication sector of India by offering an affordable data-centric network, offered the Prime Membership benefits to retain subscribers as the company moved from free to paid services. Jio Prime Subscription was announced in February 2017. 
Earlier, at the time of its official launch, Reliance Jio was offering freebies for more than six months. 

While there are no news updates so far from Reliance Jio, expectations are that the telco will soon make a big announcement to retain this massive customer base.