Now, buy refurbished goods on 2GUD, Flipkart's new e-commerce platform

2GUD, an independent marketplace, will feature refurbished smartphones, laptops and accessories initially, extending to several other categories including appliances

Flipkart launches '2GUD' platform for refurbished goods, Image source: Reuters

Flipkart, India’s largest e-commerce marketplace with a registered customer base of over 100 million, today launched '2GUD' - the first-ever independent platform for refurbished goods. Initially 2GUD product portfolio would include smartphones, laptops, tablets and electronic accessories, and several more categories will be added soon.

With the launch of 2GUD, Flipkart is giving a boost to its values of affordability, accessibility and availability and at the same time also addressing the critical problem of trust and convenience.

Keeping in mind the Indian customers, who insist on interactions between buyer and seller, 2GUD completely removes the hassle of buyer-seller interaction.To bring down the barriers of trust and affordability, 2GUD takes care of quality assurance through a vast selection of certified products.

Kalyan Krishnamurthy, CEO, Flipkart says “As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices,”

2GUD will remain a distinct and separate platform aimed at value buyers, while Flipkart shall remain the preferred online shopping destination home for new goods.

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Further Anil Goteti, VP, Flipkart, who will be heading 2GUD along with Flipkart Marketplace said “The refurbished goods market has remained highly fragmented and unorganised despite its size, primarily due to complex processes, and missing assurance on the quality of products. Unlike existing C2C platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties. 2GUD further leverages Flipkart’s capabilities in the service and support network to make it the preferred destination for certified, great-quality refurbished products,”

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