Mi India announces scholarships worth Rs 2 cr for students, ropes in ex-cricketer Sourav Ganguly for campaign
Xiaomi’s sub-brand, Mi India on Thursday announced a new scholarship worth Rs 2 crore which will be distributed among students from India in partnership with ‘Buddy4Study’, India’s largest student empowerment program.
Xiaomi’s sub-brand, Mi India on Thursday announced a new scholarship worth Rs 2 crore which will be distributed among students from India in partnership with ‘Buddy4Study’, India’s largest student empowerment program. The brand is collaborating with former cricketer Sourav Ganguly for this campaign and has jointly shared this announcement through a digital film across its social channels today.
While making the announcement for the same, the smartphone maker also created a new Guinness World Record by setting up the world’s ‘Largest Oil Lamp’ installation – “The ‘Ray of Hope”. The Ray of Hope is a part of the brand’s on-going Durga Puja celebrations.
The installation of the Lamp has been done at Ballygunge Cultural Association’s Durga Puja, Kolkata and was inaugurated by popular artists Mir Afsar Ali and Priyanka Sarkar. The record has been attempted based on two parameters, volume and size. The lamp will be on display for people visiting the pandal from 22nd October to 26th October at the venue.
Buddy4Study will help Mi India, mobilize, manage and execute the scholarship program. With education being one of the 17 sustainable development goals today, the scholarships could help those very bright meritorious students reach their full potential.
“It’s that time of the year where the whole country unites to commemorate the triumph of light over dark and we at Mi India wanted to celebrate this occasion in a big way by creating something unique to which people can relate. This Ray of Hope is a symbol through which we stand in solidarity with the nation hoping for a safer, healthier and brighter future for all. We hope that it can bring back the light and happiness into the lives of all in a grand way this festive season,” Manu Jain, Managing Director, Mi India.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.