ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Railways
  • World
    • Economy
    • Politics
    • Markets
  • Survey
  • videos
  • photos
  • More ...
    • VIDEOS
    • PHOTOS
BREAKING NEWS
  • Foreign portfolio investors' exodus continues for 9th month; withdraw Rs 50,203 cr from equity market in June - know reasons
  • Windfall tax to recoup most of Rs 1 lakh cr revenue lost in excise cuts, industry sources say
  • D-Mart Q1 revenue jumps almost 2-fold to Rs 9,806.89 cr
  • This Android malware switches off Wi-Fi and drain mobile wallet
  • North Korea says US, South Korea-Japan agreement materialises US plan for 'Asian NATO'
Read in App
Business News » Technology News

LG to launch W series smartphones in India; Check price, availability

With an aim to sell about one million units by December-end, LG will also launch smartphones from its global portfolio to the Indian market.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
LG to launch W series smartphones in India; Check price, availability
The first two devices from the W series will be available from July, followed by another sometime in August and two more around Diwali. Image source: Reuters

Korean technology company LG is betting big on new India-first 'W' series of smartphones to woo consumers in the hyper-competitive Indian phone market. The company aims to grab double-digit share over the next two years with the introduction of five devices under its W series, which will be available online in partnership with Amazon.in.

 

With an aim to sell about one million units by December-end, LG will also launch smartphones from its global portfolio to the Indian market, competing against Xiaomi and Samsung. Notably, the W series - manufactured in India - will be priced between Rs 8,000-15,000.

LG Electronics, India Business Head, Mobile Communication, Advait Vaidya told PTI, "We reached out to our headquarters about a year ago to request them for an India-specific portfolio and after deliberations, they allowed us. So, India is the first country where LG will have its own portfolio of smartphones."
 
The first two devices from the W series will be available from July, followed by another sometime in August and two more around Diwali, he reportedly said, adding "Our aim is to sell one million units of the W series by the end of the calendar year. In the next 18-24 months, assuming that 5G comes in, we are aiming for a double-digit market share in India," 

Talking about LG's strategy, Vaidya said the company will focus on the youth, and added "If you look at the W30 and W30 Pro, they have a triple camera setup. Our portfolio will be feature-rich at affordable prices." LG would also bring four-five models from its international portfolio to India.

Vaidya, however, declined to comment on marketing budgets saying that the company "will not shy away" from spending where required.

LG's bet on online channel is similar to rival Samsung's approach. Earlier this year, Samsung had launched an India-first 'M' series that is also sold through Amazon. Industry estimates suggest that around 30 per cent smartphones sales in the country are through online platforms. 

According to research firm IDC, India's smartphone market grew over 7 per cent year-on-year to 32.1 million units in the January-March 2019 quarter. Xiaomi led the market with 30.6 per cent share, followed by Samsung (22.3 per cent), Vivo (13 per cent), Oppo (7.6 per cent) and Realme (6 per cent). 

India is one the biggest markets globally for smartphones.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
LG smartphones
Written By: ZeeBiz WebTeam
Updated: Wed, Jun 26, 2019
05:26 pm
New Delhi, ZeeBiz WebDesk
RELATED NEWS
Affordable LG W10 Alpha launched in India; smartphone priced at Rs 9999 Affordable LG W10 Alpha launched in India; smartphone priced at Rs 9999
LG 'W' series sale today! Amazon offers 'W' series smartphones starting at Rs 8,999 LG 'W' series sale today! Amazon offers 'W' series smartphones starting at Rs 8,999

LATEST NEWS

This Android malware switches off Wi-Fi and drain mobile wallet

Global factors, crude oil movement, macro data key factors to drive markets next week - analysts believe volatility may continue

Electricity distribution companies' outstanding dues to power producers rise 4% to Rs 1.32 lakh cr in June - know details here

Foreign portfolio investors' exodus continues for 9th month; withdraw Rs 50,203 cr from equity market in June - know reasons here

DGCA seeks reply from IndiGo as around 56% of airlines flights delayed on Saturday

Three of top 10 BSE-listed companies lose Rs 73,630 cr in market capitalisation; HUL, ICICI Bank among biggest drag

HDFC Bank receives go-ahead from exchanges for amalgamation scheme with HDFC – know details

Maruti Suzuki looks to deploy strong hybrid tech across model range

Commerce Minister looking to release new foreign trade policy before September, says official

Tracxn in wait-and-watch mode over timing of proposed public offer amid choppy market

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2022. India Dot Com Private Limited. All Rights Reserved.
LIVE TV