Lenovo beats Samsung to secure top spot in tablet segment in India in Q2: Report
The Chinese multinational technology major Lenovo has pipped Samsung and iBall to emerge as the market leader in India's tablet segment in Q2 2019 with a market share of around 45 per cent, according to the International Data Corporation’s (IDC) Personal Computing Device Tracker.
The Chinese multinational technology major Lenovo has pipped Samsung and iBall to emerge as the market leader in India's tablet segment in Q2 2019 with a market share of around 45 per cent, according to the International Data Corporation’s (IDC) Personal Computing Device Tracker. The company also secured the top spot in the PC segment with a market share of 46.2 per cent, beating HP and Dell.
The company believes that it managed to secure the top spot because of its leadership in the ultraslim category, strong growth in the gaming category with its sub-brand- Legion and catering to the enterprise and government demand like the recent ELCOT deal, where Lenovo provided more than a million laptops for students in Tamil Nadu.
"At Lenovo, our vision is to provide smarter technology for all with a focus on innovation and customer centricity. Transforming the education space is a big focus area for Lenovo and in both PC and Tablet category, we have worked closely with education institutes and government bodies, which is reflecting in the leadership position. We will continue to play a key role in enabling digitalisation of education, supporting the Government’s Digital India campaign," Rahul Agarwal, CEO and MD, Lenovo India said.
In this quarter, Lenovo has added 5.6 per cent market share as compared to Q2 2018 and 8.7 per cent as compared to Q1 2019. Lenovo’s leadership in tablets is largely fuelled by commercial tablets where it remains an undisputed leader with 61.4 per cent market share.
The company had recently launched a new range of ultra slim line PCs which includes the AI Enabled Yoga S940, the smartest ultraslim laptop. Earlier this quarter Lenovo also introduced the Custom-to-order offering in India which vests in it's customer the power to choose the configuration of their interest and create a laptop to match their needs, taking Lenovo's philosophy of customer centricity to the next high.
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