Laptop brand VAIO to make India comeback, signs agreement with Hong Kong-based Nexstgo
2020 is turning out to be a year of comebacks for tech brands. We have already seen homegrown Micromax making a smashing return to the smartphone category. Now, another popular manufacturer, is set to make its comeback in the laptop segment.
2020 is turning out to be a year of comebacks for tech brands. We have already seen homegrown Micromax making a smashing return to the smartphone category. Now, another popular manufacturer, is set to make its comeback in the laptop segment. VAIO, once a highly popular laptop brand in the country, on Tuesday announced that it is “set to bring an incomparable yet seamless computing experience to the Indian market.”
With this launch, VAIO aims to recapture its substantial market share and popularity among the Indian audiences yet again with Nexstgo. The license agreement between Hong Kong-based Nexstgo Company Limited and Japan-based VAIO Corporation includes manufacturing, sales and marketing as well as servicing of VAIO laptops under the VAIO trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan, Middle East markets and now in India.
Speaking on the comeback, Alex Chung, CEO, Nexstgo Company Limited, said, “We at Nexstgo are thrilled to reintroduce VAIO to Indian audiences, with a wide range of finest-quality laptops in coming 3 months. The brand has previously witnessed unrivalled demand from the Indian market, and we believe that the country’s burgeoning tech-enthusiasts and young business professionals will be elated to experience VAIO’s premium solutions once again. With the launch, we aim to expand our distribution network in India and clock a phenomenal growth by 2020. We are honoured to be VAIO’s key partner, and work together with VAIO to rebuild her brand position in India.”
To recall, VAIO originally made its debut as a brand on Sony, in 1996. The Japanese tech giant later sold its PC business to the investment firm Japan Industrial Partners in February 2014 as part of a restructuring effort to focus on mobile devices. Sony maintained a minor stake in the company.
Currently in the US, VAIO business products are sold by Trans Cosmos America, Inc.
Seema Bhatnagar, Regional Business Director (South Asia), RSD, Nexstgo Company Limited, said, “In coming January, the brand will officially unveil her first AMD model together with another model specially designed for modern office, and start selling from one of the leading e-commerce portal - Flipkart (https://www.flipkart.com/), then to further extend to other major retail channels; please stay tuned with us!”
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