Cricket lover Microsoft CEO Satya Nadella inks multi-year deal with National Basketball Association
The platform will reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA`s global fanbase, which includes the 1.8 billion social media followers across all league, team and player accounts.
Microsoft and the National Basketball Association (NBA) on Thursday announced a multi-year alliance for an undisclosed sum with an aim to redefine and personalise the fan experience, Photo: Reuters