Coolpad's budget smartphone with 18:9 display in India

Chinese smartphone maker Coolpad on Thursday launched the "Mega 5A" phone with an aspect ratio of 18:9 in India for Rs 6,999.

The company is marketing the device as an "India exclusive" smartphone which is a feature-rich yet budget device.

"Mega 5A" runs Android 8.1 Oreo OS and has facial recognition feature.

Add Zee Business as a Preferred Source

"Coolpad is committed to offer best in class products, feature rich products that are priced right. Running 8.1 Android Oreo, a great screen and a powerful battery life, Coolpad Mega 5A will set another industry benchmark which is tough to match," Syed Tajuddin, CEO, Coolpad India, said in a statement.

"We have adopted an aggressive channel expansion strategy with offline channel as our primary focus area. India is a key market for Coolpad and we will launch a range of products that will cater to wider audience base," he added.

The device is equipped with a 5MP front camera and 8MP + 0.3 MP dual back camera. The handset features 2GB RAM and 16GB storage which can be expanded up to 64GB.

Watch Zee Business Video here:

The phone is powered by a 2500mAh battery and runs "Spreadtrum SC9850K" chipset.