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AI is no longer limited to chatbots and search engines. It is now entering one of the most personal parts of people’s lives - money decisions. Investors today can ask an AI tool about mutual funds, tax impact or portfolio risk and get a response in seconds.
That shift has raised an obvious question: if AI can do the maths so quickly, will it eventually replace human financial advisors?
Mrin Agarwal, founder of Finsafe, says the answer is not so simple. She believes AI can support the process, but financial advice is rarely only about numbers. Most investors come with messy, real-life situations - selling property, planning for children, handling inheritance, or deciding what to do when markets fall. Those choices, she says, need judgement and understanding that technology cannot fully copy.
The debate has picked up pace after Altruist launched Hazel AI, a new system designed specifically for financial advisors and wealth firms.
Unlike basic robo advisors that mainly recommend portfolios based on age and risk appetite, Hazel is being positioned as a deeper, back-end intelligence tool. Its goal is not just to suggest investments, but to change how advisors work day to day.
Hazel AI comes with a feature called “Ask Hazel Anything”, which allows advisors to type a client question and receive an instant, detailed response.
For example, if a client asks, “What happens to my tax bill if I sell my house this year?” or “How should I invest my annual bonus?”, Hazel can process the scenario immediately instead of the advisor having to run multiple manual calculations.
The system pulls from the client’s stored history, previous conversations, account details and CRM records, making the answers more personalised than a generic chatbot response.
Advisors say this is where Hazel stands out - it is built to work inside the advisory ecosystem, not outside it.
One of Hazel AI’s biggest promises is speed in tax-related planning. Tax questions are often where investors get stuck, because the rules are complex and the impact depends on timing, income, assets and long-term goals. Traditionally, advisors would need time, teams and multiple tools to prepare clear answers.
With Hazel, much of that processing can happen in minutes.
Whether it is capital gains from selling property, the tax effect of switching funds, or how a large one-time income might change liabilities, Hazel aims to provide real-time clarity.
Experts say this could allow advisors to spend less time buried in spreadsheets and more time talking to clients about what those numbers actually mean.
Vikas Puri, senior partner at Complete Circle Capital, says the fear of AI replacing professionals is being repeated everywhere - from law to medicine to finance.
But he argues that investing is not a factory process. It is a relationship business.
Puri explains it with a simple analogy: Google Maps can show you the route, but it still takes a driver to drive the car.
In the same way, AI tools like Hazel can guide, calculate and organise information, but they cannot take responsibility for the decision itself.
That responsibility, he says, stays with the human advisor and the investor.
Experts agree that AI is already useful when it comes to research and speed.
A task that once took hours - comparing funds, understanding market themes, checking risk levels - can now be done quickly with AI support.
Hazel also automates routine advisory work such as preparing reports, organising documents and managing follow-ups.
This matters because it frees up time. Advisors can focus more on conversations, goal-setting and long-term planning instead of getting lost in administration.
Even the smartest AI tools cannot promise better investment decisions. Mrin Agarwal says AI often pulls information from public sources, which may be outdated or incomplete, and the advice can end up feeling too broad to fit a real person’s needs.
Vikas Puri adds that AI responses also depend on how a question is framed, which makes blind reliance risky. Experts agree that tools like Hazel AI will change the way advisors work, but they will not replace them. Investors may use AI for quick answers, and advisors may use it to work faster, but trust, judgement and the human touch will still matter most. Personal finance, in the end, will always remain personal.