WhatsApp adds Shopping button to platform: Here is how it works

To make shopping easier in the post COVID world, WhatsApp has added a new shopping button on the platform to make it easier for people to discover a business’ catalog so they know what goods or services it offers. Previously, people had to click into the business’ profile to see if the business had a catalog.  

Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalog so they can browse products and start a conversation about an item they see with just one tap. This will make it easier for businesses to have their products discovered which can help increase sales. 

While making the announcement on Wednesday afternoon, WhatsApp cited a recent survey which claimed 76% of adults in India said “I am more likely to do business with/purchase from a company that I can contact via messaging than one that I cannot.” 

“And we want to make the shopping experience even better — especially as we get ready for a holiday shopping season unlike any other when people will need helpful ways to make purchases remotely and businesses want digital tools to close sales,” WhatsApp said in a statement.  

The new shopping button is available now across the world and will replace the voice call button. To find the voice call button, simply tap on the call button to select either a voice or video call. 

WhatsApp had recently highlighted its plans to focus more on Businesses. It had said that the global pandemic made clear that businesses need fast and efficient ways to service their customers and make sales. 

“Though there is much more we need to build. For the last two years, we’ve provided the WhatsApp Business app and WhatsApp Business API to help businesses of all sizes manage their chats. We’ve listened to feedback on what’s worked and believe WhatsApp can help make messaging the best way for consumers and businesses to connect,” it had said.