Another startup shuts shop, 100Unicorns had also invested money, founders revealed why their business lost steam

Greenikk, an agritech startup founded in 2020 by Farooq Naushad and Praveen Jacob, aimed to revolutionize banana cultivation through a digital ecosystem. Despite providing farmers with financing, seeds, advisory, and market connectivity, Greenikk failed to achieve Product Market Fit. The company faced significant financial losses, primarily due to loan defaults, and has decided to shut down operations. Investors, including 100Unicorns, IIM A Ventures, and others, will receive partial returns on their investments following the business closure.

Challenges Identified in LinkedIn Post

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Challenges Identified in LinkedIn Post

Failure to Achieve Product Market Fit In a LinkedIn post, Praveen Jacob admitted that Greenikk failed to establish PMF, despite offering a wide range of services and creating an app. Customers mainly viewed Greenikk as a vendor for working capital rather than a comprehensive ecosystem facilitator.