TABP Snacks and Beverages raises $3 million funding led by LC Nueva

Coimbatore-based TABP Snacks and Beverages, a beverage manufacturer, has raised $3 million (around Rs 26 crore) in a funding round led by LC Nueva, the company said in a statement today, November 4.

In the fresh round, Entrust Family Office and investors Arun Mukherjee and Soumya Malani also participated.

Founded in 2018 by husband-wife duo Prabhu Gandhikumar and Brindha Vijayakumar, TABP has carved out a unique niche in the value beverage market. The company transforms popular local street drinks into hygienic, standardized, and affordable packaged formats aimed at bottom-of-the-pyramid consumers.

The startup is part of the emerging wave of Bharat-focused FMCG companies leveraging regional taste profiles, price sensitivity, and trust-building through hygiene and safety promises.

The startup plans to use the funding to expand distribution across southern and eastern states, introduce new beverage formats, and scale manufacturing capacity.

Commenting on the investment, LC Nueva’s spokesperson said, “We have been early believers in TABP’s vision and are proud to see their focused execution translating into tangible growth. Our conviction in brands catering to BHARAT remains strong, and TABP exemplifies this opportunity. TABP’s growth signals a new wave of aspirational yet value-conscious consumption.”

“TABP's focus on differentiated flavor offerings proves that companies can innovate at scale while continuing to serve customer needs. We look forward to the next few years as the company grows profitability and becomes a major player in the category,” said a partner at Entrust Family Office.

The company claims to have recorded Rs 212 crore in sales in FY24-25, up from Rs 4 crore in FY19, and aims to cross Rs 800 crore in sales over the next three years before expanding to pan-India and exploring a public listing.

“India’s beverage revolution won’t be defined by metros alone but by consumers of Bharat. For millions of consumers in tier-2 towns, industrial belts, and rural markets, there is still a gap between taste, hygiene, and affordability. Our goal is to deliver quality beverages that feel aspirational yet remain accessible,” said Prabhu Gandhikumar, co-founder and CEO of TABP.

The company’s proposition taps into a large and fast-growing addressable market. India’s non-alcoholic beverage sector, currently valued at Rs 1.38 lakh crore, is projected to expand to Rs 2.1 lakh crore by 2029, backed by affordability-led consumption growth, increasing organized penetration, and rising hygiene consciousness among lower-income consumers.