Handloom clothing brand Dressfolk secures funding from Eternal Capital, Mamaearth’s Ghazal Alagh & others

Dressfolk, a handloom clothing brand, has raised a fresh round of funding led by Eternal Capital, along with prominent D2C founders Ghazal Alagh (founder, Mamaearth) and Dhruv Koli (founder, Boba Bhai), according to a company's statement today, January 27. Nobody Ventures and Eagle Wings Ventures also participated in the round.

Additionally, 3 Peaks Ventures also joined the round alongwith existing investors All In Capital, Sidhant Keshwani (Founder & CEO, Libas) and Vidur Kataria (founder of Master Chow). The company did not disclose the amount raised in the latest funding.

"Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core, but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers, said Dhruv Dhanraj Bahl, managing partner at Eternal Capital.

Add Zee Business as a Preferred Source

Nitin Mehrotra, Dressfolk’s founder and CEO said "Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear."

Dressfolk aims to take Indian handloom global by expanding into international markets through a brand-new international website. The brand’s low order return rate is a testament to the deep customer love and trust it enjoys, including from A-list celebrities. Dressfolk’s long-term vision is to build the most desirable destination for high-quality Indian handlooms and crafts.

Besides its website, the brand has scaled its distribution through leading marketplaces such as Aza Fashions, Nykaa, and Myntra, while also hosting pop-ups across India.