YatriKart raises funding from McDonald's & Coca-Cola India Partner MMG Group

Indore-based YatriKart, a 'retail-on-the-go' convenience ecosystem, has raised an undisclosed sum from MMG Group, the Indian partner of global giants McDonald's and Coca-Cola, acquiring a stake at a valuation of Rs 100 crore, the startup said in an official statement today, April 2.

YatriKart's funding will expand its Franchise Network using FOFO (franchisee owned, franchisee operated) and FOCO (franchise owned, company operated) models, enhance tech infrastructure, and optimise supply chains with the 'quick commerce for transit' app. It aims to establish over 5,000 smart kiosks and stores at metro hubs, railway stations, highways, and airports, enhancing its technology-driven retail ecosystem, it said.

“YatriKart is India's equivalent of Blinkit for transit services. It operates with an asset-light franchise model, and leverages advanced technology to penetrate the $21.7 billion transit retail market. We see a tremendous opportunity in this sector, and YatriKart is well-positioned to disrupt this highly fragmented market and capture a significant share," said Anant Agarwal, McDonald's India, and MM Agrawal Group (MMG) promoter.

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Yatrikart was founded by Gaurav Rana and Shivangee Sharma. It is a tech-enabled transit retail chain that empowers hawkers and retailers at transit stations. The startup supports small businesses by helping merchants grow and offers channel partnerships for higher profit margins and growth opportunities.

"MMG’s success in building global brands in India adds tremendous value to our journey of empowering last-mile retailers and transforming transit retail in Bharat. This partnership allows us to scale rapidly and strengthen our technology-driven convenience ecosystem," said Rana.

Earlier, the startup had raised funding from Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up.