
Ever since Shark Tank made its debut in December 2021, it has revolutionised the way we look at startups, turning business pitches into prime-time entertainment. As India's first-ever business reality TV show, Shark Tank India created a wave of excitement in the startup ecosystem. Now in its fourth season, the show continues to attract budding entrepreneurs and eager investors.
This season welcomed two new sharks, along with the familiar faces—Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Peyush Bansal, Ritesh Agarwal, Azhar Iqubal, and Varun Dua—two new sharks joined the panel: Kunal Bahl (Co-founder of Snapdeal) and Viraj Bahl (Founder of Veeba). The show also switched things up with new hosts, Aashish Solanki and Sahiba Bali, taking over from Rahul Dua.
As Shark Tank India Season 4 completes nine weeks, the sharks have collectively invested a staggering Rs 94.8 crore in promising startups. Here's a look at which shark spend what
- Aman Gupta (boAt) – Rs 17.4 crore
- Ritesh Agarwal (OYO) – Rs 16.3 crore
- Anupam Mittal (Shaadi.com) – Rs 10.8 crore
- Kunal Bahl (Snapdeal) – Rs 10.2 crore
- Peyush Bansal (Lenskart)– Rs 10.1 crore
- Namita Thapar (Emcure Pharmaceuticals) – Rs 9.8 crore
-Vinita Singh (Sugar Cosmetics ) –9.3 crore
While these sharks made big bets, others like Azhar Iqubal (Inshorts) invested Rs 1 crore, Varun Dua (ACKO) put in Rs 53.3 lakh, and Viraj Bahl (Veeba) contributed Rs 45 lakh.
Shark Tank India has seen some hefty investment pitches this season, with entrepreneurs walking away with multi-crore deals while others faced tough rejections. Here’s a look at some of the biggest money moves on the show.
Luxury fashion and accessories take center stage
Culture Circle, a luxury fashion marketplace, impressed the sharks and secured Rs 3 crore for 3 per cent equity from Vineeta Singh and Anupam Mittal. Meanwhile, NOOE, a high-end lifestyle accessories brand, accepted Peyush Bansal’s bold counteroffer of Rs 5 crore for a 51 per cent stake.
Tech startups aim High, but not all succeed
Indulge, a digital concierge service for high-net-worth individuals, pitched for investment but walked away empty-handed. Nexera.health, a corporate healthcare platform, also failed to seal a deal, as did OneDios, a request booking platform.
Traditional and sustainable brands catch investors’ eyes
KIWI Kisan Window, known for bringing unique Indian flavors to the market, bagged a solid Rs 2.5 crore for 10 per cent equity. Meanwhile, Speed Kitchen, a co-working cloud kitchen, impressed multiple sharks and secured Rs 2 crore for 6 per cent equity.
AI and smart wearable tech land investments
7 Ring, a payment-enabled smart ring, got a deal worth Rs 75 lakh for 1.5 per cent equity, along with advisory participation. Innergize, a mental health-focused wearable brand, secured Rs 1 crore for 4.2 per cent equity.
Food and beverage brands draw big numbers
Go Zero, a sugar-free ice cream brand, walked away with Rs 1 crore for 1.5 per cent equity from Namita Thapar. Similarly, Aquapeya, a ready-to-drink beverage brand, secured Rs 70 lakh for 3 per cent equity and an additional 1 per cent royalty.