Zippee launches 60-minute delivery service for e-commerce marketplaces
Currently, the service is available in NCR, Bangalore, and Mumbai, with plans to expand to five more cities and 120 marketplaces and brands in the coming quarters.
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01:38 PM IST
Quick commerce logistics startup Zippee has launched Blaze, a 60-minute delivery service for online marketplaces across India, according to an official statement.
"The inaugural cohort of marketplace partners includes Vaaree, Supertails, Haldiram, Mondelez India, and Clinikally," Zippee said.
Currently, the service is available in NCR, Bangalore, and Mumbai, with plans to expand to five more cities and 120 marketplaces and brands in the coming quarters.
Blaze will provide services across categories such as supplements, F&B, home décor, fashion, skincare, and pet supplies.
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Quick commerce players like Zepto, Blinkit, and Swiggy Instamart have transformed grocery and essentials delivery with ten-minute turnarounds. However, the infrastructure and operational complexity required for such services have made it challenging for D2C brands, e-retailers, and marketplaces to match these benchmarks. Many still rely on traditional courier-based fulfillment with 3-7 day delivery windows, leading to higher rates of non-delivery, returns, and dissatisfied customers.
Founded in 2021, Zippee integrates with brands and e-commerce platforms, enabling direct deliveries to customers through their own channels. It uses a network of dark stores and last-mile fleets across 13 cities to power same-day, 2-hour, and now 60-minute deliveries for eligible SKUs.
This model allows brands to meet rising customer expectations for faster deliveries, especially in competitive, time-sensitive categories like health & wellness, F&B, personal care, gifting, fashion, and home essentials.
The Gurgaon-based startup has raised $8.5 funding to date from a consortium of investors, including South Asia Technology Partners, FMCG giant Haldiram Snacks, and notable angel investors such as Kunal Shah, Peyush Bansal, Ashneer Grover, Paramdeep Singh, Tanmay Bhat, Arjun Vaidya, and Raj Shamani.
Also Read: India roars ahead of China, UK and Italy in direct-to-consumer sector funding in 2024: Report
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