Pet parenting firm Wiggles buys pet supply startup Capt Zack

Wiggles, a pet parenting firm has acquired a similar category startup Capt Zack, according to a press statement. This was a 100 per cent cash and equity deal which will help Wiggles to step into newer categories and markets. The deal value was not disclosed.

"As a brand, the values that Capt Zack operates with are synonymous with Wiggles. We firmly believe this acquisition will provide an impetus to our efforts and accelerate the momentum for new product development and launches while strengthening distribution. We welcome Mohit and the team at Capt Zack to the Wiggles family. We are elated with a development of this scale and look forward to leading India’s pet care story with quality and science," said Anushka Iyer, founder and CEO of Wiggles.

Mumbai-based Capt Zack is a D2C pet supply firm founded in 2016. Its portfolio includes chemical-free, natural, safe, and easy-to-use ISO-certified products for cats and dogs spanning hygiene, food, treats, etc. It also sells accessories like toys, accessories, and beds.

Mohit Lalvani, the founder of Capt Zack, said, “It is the shared vision of Capt Zack and Wiggles’, that is the real winner. We are humbled on becoming a part of a brand that has achieved so much in a short span. Given the substantial growth of pet ownership in the country, we are certain that the future is exciting and filled with innovation.”

In the space, Vetic, a tech-enables chain of pet clinics, received $3.7 million in seed funding last November. The other startups in the space include Heads up for Tails, Pawfect.xyz, Supertails, among others.

India has been the fastest-growing pet care market globally, according to statistics. The Indian pet care market is anticipated to grow at a CAGR of more than 19 per cent to hit Rs 5,474 billion by 2025, according to a Bonafide Research study.