Yoga is great for business; check out these 4 startups

Jun 26, 2018, 06:09 PM IST

With increasing popularity and recognition of yoga across the world, many start-ups have started commodifying the experience and are now building their business. Four such enterprises including Juru Mats, Yoga Jal, Yoga Bars and Yoga Bars have carved a niche while building their business, according to Let us see how they evolved and what do they offer to their customers:


Juru Mats: This is India's first eco-friendly, innovative and completely homegrown product in Juru Mats in 2015. Juru is a portmanteau of ‘ju’te and natural ‘ru’bber, offering five kinds of cork mats, which provide an excellent grip - no matter how much you sweat. They are odourless, and have a natural earthy smell. Image source: company website


Yoga Jal: Nayana Kanthraj and her husband Deepak Ugrappa founded Yoga Jal in 2017. The Bengaluru-based start-up, Yoga Jal has a unique blend of herbs that contain natural preservatives to retain active ingredients. The drinks do not have any refined sugar and artificial colouring, and only contain 8-10 percent sulphur-free sugar. Image source: company website


Yoga Bars: Offering crunchy and wholesome on-the go energy snack bars made from natural ingredients, this Bengaluru-based start-up came into existence in August 2014 with the efforts of two sisters, Suhasini and Anindita Sampat Kumar. The Yoga Bars targets the market demographic of 25 to 35-year olds, who despite active and busy lifestyle, have a higher concern for their health. Image source: company website


Forever Yoga: With a growing number of people practising yoga, yoga wear is also picking up. The market for active wear is valued at a little over $13 billion. Adding panache to yoga wear is Forever Yoga, which finds it different from other brands. It is not focused on sportswear but only on comfort yoga wear, the firm says. Source: DNA. Image source: company website