Amazon Prime Day 2020: Big boost to small businesses! 209 SMB sellers become crorepati in 48 hours

ZeeBiz WebTeam | Aug 11, 2020, 05:04 PM IST

The Amazon Prime Day sale has turned out to be a huge opportunity for Small and Medium Businesses (SMBs) who were otherwise hit by the coronavirus pandemic. The sale has allowed small businesses to reach out to more customers, with 209 SMBs turning crorepati during the 48 hour sale. 

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Highest SMB participation (Source - PTI)

Highest SMB participation (Source - PTI)

With the highest ever SMB participation, over 91,000 SMBs, artisans, weavers and women entrepreneurs from over 5,900 pin codes saw success during the sale, Amazon claimed. Of these, more than 62000 sellers were from non-metro and tier 2/3 cities across India. 31,000 SMB sellers witnessed their highest sales ever with over 4000 SMB sellers each registering sales of Rs 10 lakhs or more, and 209 SMB sellers becoming crorepatis during the 48 hours.  

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Eentrepreneurs Performance (Source - PTI)

Eentrepreneurs Performance (Source - PTI)

Artisans and weavers who sell their unique handmade collection through Amazon Karigar store witnessed a growth of 6.7X, and women entrepreneurs from the Saheli program witnessed a growth of 2.6X over average day sales. Similarly, startup brands under the Launchpad program grew by 2.1X over their average day sales.  

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Over Thousand Shops Make Debut (Source - PTI)

Over Thousand Shops Make Debut (Source - PTI)

Over a thousand Local Shops from over 100 cities made their Prime Day debut, growing by 2X over average day sales. Over 1 million Prime members shopped from small businesses in the 14-day lead up to Prime Day, further helping them with their business revival. 

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Big Boost to SMBs (Source - PTI)

Big Boost to SMBs (Source - PTI)

“This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses – nearly 1 Lakh SMB sellers (70% from small towns) received orders from across 97% of India’s pin-codes; Karigar artisans, Saheli women sellers, Launchpad entrepreneurs, and Local Shops enjoyed their highest ever day of sales,” said Amit Agarwal, SVP and Country Manager, Amazon India.