Team India batsman Shikhar Dhawan invests in Yoga brand SARVA
Team India batsman Shikhar Dhawan has invested in Yoga brand SARVA. Dhawan is a fitness enthusiast and has been practicing Yoga for a long time now. It is believed that the opener took help of Yoga to recover from his recent injury.
Team India batsman Shikhar Dhawan has invested in Yoga brand SARVA. Dhawan is a fitness enthusiast and has been practicing Yoga for a long time now. It is believed that the opener took help of Yoga to recover from his recent injury. His investment into the venture aligns with his belief that yoga can help achieve emotional, spiritual and physical fitness. He also believes that Yoga is India's gift to the world.
SARVA till date has raised over $8 million in funding from an illustrious list of global investors including David Giampaolo, noted entrepreneur in the global health and fitness sector, Mark Mastrov, an entrepreneur hailed as the ‘Steve Jobs of Fitness’, Jennifer Lopez, Alex Rodriguez, Zumba, Fireside Ventures & Mantra Capital. Bollywood celebrities Malaika Arora, Aishwaryaa R Dhanush, Shahid and Mira Kapoor also back the venture.
The brand aims to connect 7 billion breaths through yoga and mindfulness, showcasing it as a seamless part of various lifestyles, individuals, and professionals and how it has changed them.
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Dhawan said that he is thrilled to join SARVA on their mission of connecting seven billion breaths.
“My personal journey with fitness and wellness began when I entered the world of cricket. I have first-hand benefited from yoga, be it while recovering from an injury, getting back into shape, building stamina or staying focused before a game. For me yoga is a holistic workout that helps me achieve a perfect blend of physical fitness, mental strength, agility, and peace of mind. This is why when I met Sarvesh, I connected to his vision for SARVA instantly,” he said.
Dhawan’s yoga routine starts with a Surya Namaskar, followed by Sarvangasana and Halasana to activate his back and core and ends his practice with pranayama. This regime opens up his body and relaxes him mentally as well. It also lets him balance out other aspects of life including his recent stint as an entrepreneur – something that requires a lot of focus.
“We are very happy to have Shikhar Dhawan on board as an investor and partner. Sports and fitness go hand in hand and Shikhar aligned completely with SARVA’s philosophy of holistic health and well-being, which is a must for a fast-paced game like cricket. His involvement will help us rebrand yoga as authentic yet modern and inclusive yet transformative-- a positioning that yoga has never had in India,” Speaking about the investment, Sarvesh Shashi, Founder SARVA, and Co-founder DIVA Yoga, said.
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