Great Indian Sale: Amazon India records 200% growth in sales

During its 'Great Indian Sale' of 2017, Amazon India registered over 185% rise in new customer acquisition rate as compared to a normal day and was in line with its Diwali shopping season sale. Representational Image. Image Source: Official Website

Amazon's recently concluded 'Great Indian Sale' has recorded 200% growth in sales as compared to its sales on normal day.

The US-based e-commerce shopping company had started the 'Great Indian Sale' on midnight of January 20 across consumer electronics, home, FMCG and media products on its Amazon India platform. The sale ended on January 22.

It witnessed a growth in sales across all categories in the range of two times to seven times as compared to a normal day.

During its 'Great Indian Sale' of 2017, Amazon India registered over 185% rise in new customer acquisition rate as compared to a normal day and was in line with its Diwali shopping season sale.

"We are humbled by the massive customer interest in Amazon’s 'Great Indian Sale', and are excited by the new benchmarks set for daily units, cashless payments using Amazon Pay, and Prime,”Amazon India vice president and country head Amit Agarwal, said in a statement on Monday.

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The new customer acquisition rate was stronger at about 200% in tier-2 and tier-3 geographies, it said in a statement.

The new customers from tier-3 cities included Patiala registering 1084% growth, Virudhunagar at 630%, Sambalpur at 475%, Kolhapur at 400%, among others.

"The significant momentum building upon our already triple digit year over year growth rate, and strong new customer growth with preference for Prime, strengthens our belief that customers across India are choosing us to find, discover, and buy anything online,”Agarwal added.

According to Amazon India, the 'Great Indian Sale' recorded a growth in number of customers opting for cashless transactions than ever before whereby resulting in growth of 360% in new customers shifting to Amazon Pay Balance.

As a result, the e-commerce company saw a significant growth in its Amazon Pay Balance usage with 30 times customers loading money into its pre-paid payment wallet as compared to a normal day.

It further said that during the sale more customers bought a Amazon Prime Membership subscription than any other product.

Moreover, over 2200 sellers witnessed their biggest sale on Amazon India during the event. The sellers from tier-2 and below geographies recorded a growth of over 135% as compared to a normal day.

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