SBI launches this unique program - What it is? Its benefits? ALL DETAILS HERE
State Bank of India (SBI) has launched a unique ‘Green Reward Points’ program to onboard its YONO customers in the Sustainability journey.
State Bank of India (SBI) has launched a unique ‘Green Reward Points’ program to onboard its YONO customers in the Sustainability journey. Under this programme, SBI inspires customers with a pledge of earned ‘Green Reward Points’ to a pool created as ‘YONO SBI Green Fund’ which is managed by SBI Foundation. The bank through the ‘YONO SBI Green Fund’ will initiate environment conservation activities through various programs.
SBI customers will now earn ‘Green Reward points’ through transactions on YONO and they would be given an option to pledge these points to ‘YONO SBI Green Fund’. The customers earning reward points through non-YONO transaction channels like mobile & internet banking will be given an option to convert it into ‘Green Reward points’ which on conversion can be pledged to the fund.
Rajnish Kumar, Chairman, SBI said, “With a pledge to conserve the environment, we invite all our customers to partner with us in promoting sustainability. The act to pledge, Green Reward points for YONO SBI Green Fund is a testimony to the commitment of our customers towards maintaining an ecological balance in the society. We would like to congratulate and appreciate our SBI patrons for joining us in the green journey”.
All the customers pledging their points to the fund will be awarded a ‘Green e-Certificate’ as a token of appreciation towards their support for this initiative. Also, the SBI customers can earn up to 200 Green Reward points on each eligible service provided by the bank. To make this a wide-scale program, SBI will proactively communicate with its customers through various channels of communication to come forward and pledge Green Reward points for the initiative.